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Our Sustainability Strategy

We believe great fashion shouldn’t come with a compromise, be that style, price, or impact. We’ve set ourselves challenging targets to reduce the impact of our product, business, and logistics, and we’re always looking for new ways to drive sustainability forward. We work hard to ensure animals don’t suffer for fashion and have strict sourcing guidelines for leather and producing animal-free products.

We want to help you look good and do good, and here’s how we’ll work with you.

Reinvent & Recycle

The biggest way to reduce the environmental impact of the clothes you choose is to wear them for longer. We want you to love, wear and re-wear everything you buy from us – our guides, AND OUR BLOGS, show you exactly how.


Starting off with Our dispatch bags, they are made from 100% recycled cardboard and are fully recyclable. each of our garments is wrapped with recycled tissue paper, which is already a waste product. Our Tape used for packaging is biodegradable. All Of our packagings contains a minimum of 95% of recycled content.